This analysis reconciles all publicly available data (Statistics Canada and Canadian Grain Commission) using our best-of-breed proprietary spatial trade area model. The process provides a complete supply & demand picture by major crop and by grain handling trade area in western Canada. It allows us to evaluate grain procurement strategies and industry performance by trade area including surplus and deficit inter-trade area trucking flows.
Our location analysis measures and ranks every grain procurement opportunity in western Canada. It works inside an optimization framework that guarantees we find the best grain procurement opportunities and that none are missed. The process uses our proprietary spatial trade area model which is based on freight rates & incentives, and the road network. It completes a supply & demand analysis for each crop which estimates and ranks market potential by individual trade area.
This analysis is about identifying which customers you should be investing in. Not only to keep them but to turn them into better customers. Acquiring a new customer is at least five times the cost, on average, of keeping an existing one. Our customer mapping and portfolio analysis is a process that quickly funnels down and identifies which customers you should be focused on. This provides a powerful roadmap for customer relationship management, marketing and business growth strategy.
This is a complete supply & demand analysis in support of Canadian crop input retailers and wholesalers to evaluate performance, marketing and capital expenditure strategies in western Canada. It includes analysis by (1) area for 20+ crops and for (2) fertilizer, chemical and seed revenue. Revenue estimates are further split by farm type (grain, beef and other) and farm revenue (<$250k, $250-500k, $500-1,000k, $1,000+).
Our best-of-breed location optimization framework guarantees to find the best crop input opportunities in western Canada, and that none are missed. Potential new sites are identified based on the vulnerability of current trade area boundaries. Potential sites are spatially modeled and evaluated with supply & demand analysis. This allows us to rank and compare market potential by crop area, farm type and farm size for existing and new sites.
We also offer a full range of GIS custom mapping solutions. Mapping with interactive granular drill-down capability provides a visual representation of the geographical distribution of your customers, competitors and your trade areas. Our maps are available in any size for walls, presentations, market research, or other needs. We also offer a range of custom analytics such predictive model building, customer portfolios and more.