This analysis reconciles all publicly available data (Statistics Canada and Canadian Grain Commission) to provide a complete supply & demand picture by major crop and by grain handling trade area in western Canada. This allows us to evaluate grain procurement strategies and industry performance by trade area including surplus and deficit inter-trade area trucking flows. It's a level of detail and accuracy conventional analytic methods simply can't match.
Our site selection analysis works inside an optimization framework that guarantees we find the best grain procurement opportunities in western Canada. The process uses our proprietary spatial trade area model which is based on freight rates & incentives, and the road network. We then complete a supply and demand analysis for each individual crop which allows us to estimate and rank market potential by trade area. It's a level of detail and accuracy conventional methods simply can't match.
This analysis is about identifying which customers you should be investing in to ensure you keep them and or turn them into better customers. Acquiring a new customer is at least five times the cost, on average, of keeping an existing one. Our customer mapping and portfolio analysis is a process that quickly funnels down and identifies which customers you should be focused on. This provides a powerful roadmap for customer relationship management, marketing and business growth strategy.
This is a complete supply & demand analysis in support of Canadian crop input retailers and wholesalers to evaluate performance, marketing and capital expenditure strategies in western Canada. It includes analysis by area for 27 crops and for fertilizer, chemical and seed revenue. Revenue estimates are further split by farm type (grain, beef and other) and farm revenue (<$250k, $250-500k, $500-1,000k, $1,000+). It's a level of detail and accuracy conventional methods simply can't match.
Our best-of-breed location optimization framework guarantees we find the best crop input opportunities in western Canada and that no opportunities are missed. Potential new sites are identified as locations that intersect existing trade area boundaries. New potential sites are evaluated using our proprietary spatial trade area model. This coupled with a complete supply & demand analysis allows us to estimate detailed market potential by farm type and size for existing and new sites.
This is a community analytics video that highlights the importance of choosing appropriate comparable reference communities and the danger of using a provincial average. It shows how Exceed analytics provide the detail and context to find a community's strengths and opportunities...insights that are often hidden using conventional analytics.