Market Research Overview

Location Analysis


How do you know if your business expansion is going to be located in the right spot and the cost if it isn't? Thinking in Layers is a comprehensive retail location model for all Canadian markets. It deconstructs complex consumer purchase behavior into individual shopping trips. Each trip defines a unique trade area layer that can be measured and predicted. The model exposes the best  opportunities and ensures none are missed.

Agriculture Analytics


Our agriculture analytics are designed to help evaluate performance, build strategies and find the very best investment opportunities in grain and crop inputs. The power of our analysis is that we combine and reconcile detailed crop S&D estimates from all public sources with advanced spatial trade area modeling to measure market performance and potential at a granular actionable level.

Community Analytics


Our community analytics are highly visual reports that explore and filter down to what’s limiting potential growth in a community. They compare a community using over 2,500 variables against three custom selected reference community groups. It means our analytics are guaranteed to find a community's strengths and opportunities...insights that are often hidden using conventional analytics. 

Real Estate Analytics


Our custom real estate property reports are based on our new layered trade area algorithm. Its a new level of analytics that measures and funnels down competitor and market size data into a ranking of potential opportunities. The end result is true location intelligence...reports that guarantee our clients find the best opportunities and that none are missed.

Customer Analytics


Customer analytics is about identifying which customers you should be investing in to ensure you keep them and or turn them into better customers. Our customer analysis ranges from a more basis customer portfolio all the way to a customized segmentation and profile analysis. This provides a powerful roadmap for customer relationship management, marketing and growth strategy.

Data and More


As a Manifold Data Mining partner, we offer a full suite of consumer data products, analytics and predictive modeling. They are a leading data provider including: Geo-demographic, household spending, consumer product and media usage, consumer purchase behavior, shopping patterns, psycho-graphic and lifestyle cluster data all created at the 6-digit postal code level.