Thinking in Layers is Canada's most sophisticated Location Intelligence Solution guaranteed to pinpoint the most optimal market opportunities. It utilizes enhanced supply data (competitor points of interest) and demand data (consumer demographic, expenditure and behaviour) to estimate market potential for every trade area in Canada. Trade area segments are defined by The International Council of Shopping Centres (ICSC) that we augment using consumer choices and preferences. These choices and preferences direct the natural movement of people into trade area regions and consequently determines the value proposition of each potential trade area. This provides us with the unique capability to rank location options from best to worst.
Accuracy: All market analysis is dependent upon the measurement of market size and we are proud to offer a measured solution that accurately estimates trade area potential. Traditional solutions that rely on circular or drive time trade areas are overly simplistic and don’t capture the true nature of a trade area, nor do they provide any direction on optimal location planning. Solutions that are inaccurate by one city block can be off by as much as 30% in market potential.
Building a market map or trade area network defines the size and shape of the trade area. Our solution is a national location intelligence or site selection model for Canadian retail businesses. Its breakthrough is layered trade areas. It connects detailed competitor and consumer spend data within a comprehensive layered trade area algorithm to pinpoint and rank the best retail opportunities currently invisible using conventional methods. Request a demo: firstname.lastname@example.org