The fundamental underlying principle of analytics, including community analytics, is the idea of comparing...which is also called context. It's essentially what separates analytics from just plain data. Without appropriate context, you don't know whether the data is telling you that you are strong or weak. Figure 1 shows the total industry workforce for Manitoba communities as a percent of population. Note the wide range of data and how the averages for each geographic type varies. It's why our reports provide 3 distinct custom selected comparison community groups. We believe that choosing the comparison community groups is the most important analytic decision because it ultimately determines what you define as a strength and as a weakness. We recommend the first comparison group to be local view of nearby communities, the second view to of similar communities and a third big picture view (i.e. the provincial average).
Exceed Analysis reports compare a community against 3 custom selected community groups. It means our analytics are guaranteed to find a community's strengths and opportunities...insights that are often hidden using conventional analytics.