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Canada's most advanced solution for location decisions

STRATA is a revolutionary new online Location Intelligence Solution for analyzing and reporting location opportunities. It guarantees you will find the very best opportunities while ensuring none are missed.

STRATA brings together competitor and consumer expenditure data to intelligently measure, and accurately predict, market potential for every trade area from coast to coast.  This has not been possible until now.

In literally a few minutes you will get answers to questions such as: 


1) What locations in my existing network are performing well vs. poorly compared to the market potential?
2) Where are the best opportunities to open a new location?
3) What is the size and nature of the competition?
4) How much of the market potential can I realistically expect to capture?
5) Am I offering the right product mix for each trade area I operate in?
6) What areas should I stay away from?

Trade areas are complicated.  Very complicated.  Consumers have a multitude of preferences and choices when shopping for goods and services.  STRATA uses our break-through system of trade area layers to capture the complexity of this behaviour. We structure individual types of shopping trips into a set of unique trade area layers that are measurable. It's based on decades of experience, research and development that combines shopping centre attraction and classification with complete competitor and consumer expenditure data for all retail markets.

Measurable trade areas means we can accurately compare opportunities across vastly different trade area sizes and competition. It's the key to OUR GUARANTEE that STRATA will find the very best business opportunities for you.

Learn more about trade area layers here.

Contact Us for Demo

 Features

  • National Scope: Canada-wide and expanding in other countries
  • Layers: Grocery, Soft Goods, Home Improvement, Costco and more
  • Identifies Best Opportunities: Compares and ranks all retail opportunities by individual sites, existing and new
  • Geographic Context and Insight:  Where to allocate marketing budget based on best opportunity
  • Accurate Analytical Data: Allows for detailed prescriptive analytics
  • Demand Data:  We use consumer demand data to populate our trade area framework including demographics, household spending, wealth and more
  • Supply Data: We use competitor POIs that we enhance with additional features such as square footage for better model accuracy

Technical

  • Data Driven:  Doesn't require market sizing assumptions
  • Realistic: Layers simulate consumer purchases across shopping locations
  • Accurate:  Shopping equation by individual consumers imposes accuracy
  • Simple Calibration: Leakage flows between layers can be easily adjusted
  • Adaptable:  Layers for all unique retail are available (ie: Costco, alcohol) or can be built

Delivery

  • Dashboard Delivery: Tableau best-of-breed visualization, exploration and reporting (web or desktop)

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