About Our Data

Need business data for your own analytics? We have you covered. Our Thinking in LAYERS solution requires accurate data…and a mountain of it! And its this need for accurate data that brings us into the data market. At Exceed, we specialize in modelling data to ensure its accuracy and completeness drawing on decades of economics, statistical and mathematical modelling experience. And because we eat our own data, we are continuously cleaning and improving the data. We don’t sell data until it’s accurate and complete enough for our own location intelligence purposes – because inaccurate or incomplete input of competitor data equals bad location decisions. It’s how we effectively ensure the high value of our data. And we sell our data independently from our Thinking in LAYERS custom analytical solutions. We license our datasets to clients independently from our custom solution and reports so we’d love to hear from you about your data requirements. Our data products are updated annually.

We model all of our own demand data including demographics, consumer spend, and wealth data. On the supply side, we use Google Maps listings as the gold standard for our business listing data. This is because it’s become a necessity for retailers to be located on Google Maps. We find that more often than not, Google Maps has a more complete listing than the company’s own website! In fact, our business listing data is easily the most comprehensive on the market. It’s data that will help you gain a competitive advantage to finding new opportunities to scale your business – to find and reach your business target audience, data analytics, market research, competitive analysis, and business intelligence.