for Retailers to Increase the Revenue of Their Locations

This is a free report that provides an overview of a retail brand's performance (inside network) and capacity to grow (outside network) in Canada. With just the name of your business, it demonstrates the power of our new revolutionary Thinking in LAYERS Digital Twin model.

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for Retailers to Increase the Revenue of Their Locations

This report provides a clear path to discovering the full potential of a retail business. Imagine knowing which locations in your retail network have additional untapped sales potential and which ones don't...and then understanding why. This report quantifies consumer spending and competitive market forces within your individual retail trade areas and then compares them with all trade areas in Canada for a true understanding of the strengths and weaknesses a retail network.

This report also measures the health and performance of your brand against your competitors by trade area. It compares your Google review data against your competitors at the site level to help you understand how consumers view your brand and ultimately build higher revenue, lower cost retail networks.

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for Retailers to Expand to New Locations

Unleash the full capacity of your retail business by finding the very best new sites for optimal growth. Discover why some sites have additional revenue potential and why others don't by understanding the consumer spend (demand) and the competitive set (supply) in each trade area.

This report leaves no stone unturned because it can compare the revenue potential across any and every trade area in Canada, with over 200 retail categories to choose from! It guarantees to find the very best locations for your business and make sure none are missed.

This report also pioneers the integration of consumer reviews into the site selection process. For example, potential sites with a low consumer sentiment for existing brands may signal that that the site is ready for a new entry.

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for Developers to Find the Best Type of Store for a Location

Find the very best retail tenants for a specific location by understanding the specific supply and demand market forces, and brand preferences across over 200 retail categories. This report goes well beyond traditional retail gap analysis with its unique ability to score opportunities across retail categories. Discover WHY certain retail business types have the best opportunity for success in a specific location, while others don't! This report compares and ranks the revenue potential across over 200 retail categories for a single location.

This report also provides an analysis of consumer brand awareness and sentiment for the existing brands. For example, retail categories where existing brands have an overall low sentiment may signal that the trade area is ready for a new entry. 

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for Businesses to See How Customers View Brands

This report measures the health and performance of a brand against your competitors by trade area. We also offer these metrics as part of the Site Selection, Retail Gap and Retail Network reports.

Brand Awareness and Sentiment are two leading indicators that we use to measure and track the health and performance of a brand. Brand Awareness is a good indicator of the reach or penetration of a brand across trade areas or regions. Brand Sentiment measures the reputation of a brand at the local level, which is often tied directly to sales.  

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