Products - Exceed Analysis

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Geo-Demographics

Demographic data is about understanding the diversity of consumers and therefore being able to market and locate in order to attract, engage, and ultimately keep your best customers. It enables businesses to enhance their competitive advantage and increase profitability by tailoring their strategies to the unique characteristics of different geographic and demographic segments. It covers age, gender, income, family dwelling, mobility, visible minority, education, employment, labour force, occupation, visible minority, education, religion, language, immigration, ethnicity and more. Data includes 5-year projections for some population and income variables.

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Retail Location Optimization: Demographic data is useful in retail location optimization planning. It helps define where the opportunity is to reach the right type of customer (by market, region, postal code, etc.). For example, if selling a luxury item such as a Lexus where are the households that have a higher than average household income?
Optimize Product Offering: Businesses can use demographic data to determine the next best steps on how to expand and optimize their product offerings. By understanding the demographic profile and segments of consumers, business can focus on offering the right product mix to meet needs of their customer base.
Prospecting: This data is valuable in targeting top prospect households for your marketing efforts. For example, which households have young children in a trade area around a store that will be most likely respond to a direct mail item promoting children’s goods.
Targeted Marketing: This data is used for geo-spatial applications using the lat/long coordinates to build heat maps and thematic maps visually displaying the areas of highest potential for target consumers. This enables them to create highly targeted marketing campaigns, increasing the efficiency of their advertising efforts. Demographic data is often used to group customers into similar groups or clusters. By grouping customers using demographic data, businesses can better understand what each segment wants and how to best communicate product offerings with them.
Sales Forecasting: Geo-demographic data can be used to predict sales trends and patterns in different regions. This helps retailers allocate resources more effectively and adjust their strategies to respond to changing market conditions.

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Consumer Wealth

Consumer wealth and financial data empowers retail businesses to make data-driven decisions regarding marketing, pricing, product selection, and customer engagement. It allows retailers to optimize their strategies, enhance customer satisfaction, and drive profitability by helping focus on the financial needs and preferences of their target audience. This data product estimates the income, assets, and debt of Canadian households.

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Consumer Spend

Consumer spend data estimates Canadian household spending on goods and services covering many categories such as food, shelter, household operations & furnishings, clothing, transportation, recreation, pets and more. This data is primarily used for sizing consumer markets across Canada and therefore forms the foundation of business capital expenditure decisions.

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Retail Location Optimization: Household Expenditure data is useful in retail location optimization planning. It helps define where the opportunity is to reach the right type of customer (by market, region, postal code, etc.). For example, selling pet supplies where are the households that have higher than average spending on pets?
Optimize Product Offering: Businesses use Household Expenditure data to determine the next best steps on how to expand and optimize their product offerings. By understanding the spending behaviour of consumers in trade areas, businesses can focus on offering the right product mix to meet needs of their customer base.
Targeted Marketing: Expenditure data is critical in determining the top prospect households most likely to spend money on a business' goods or services helping to optimize marketing spend. For instance, a grocery store can distribute flyers to only the households around the store that spend more than average on food rather than blanketing the area with flyers.
Other Applications: This data is used for geo-spatial applications using the lat/long coordinates to build heat maps and thematic maps visually displaying the areas of highest potential for the spending on goods and services. In addition, it is valuable in sales forecasting and other internal business analytics. This helps retailers allocate resources more effectively and adjust their strategies to respond to changing market

Brand Reputation & Preference

Analyzing the reputation of retail brands has evolved from occurring primarily by local word-of-mouth to a growing world of online reviews, which are directly linked to the success of business. This reflects the importance of maintaining a positive brand image. Online reviews also effectively bring in the power of big data, which is dominated by Google, and its why our brand metrics use Google. They become powerful metrics that help identify opportunities and brand preference in the location optimization process.

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Retail Business Directory

This data is about finding business to business leads and understanding the location and strength of the competitive landscape. We have the most complete retail business directory in Canada, with over 900,000 counts. Check our counts by retail category and compare them to other data suppliers!

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Business to Business lead generation is a major use of business directory data.
Local Search Engine Optimization (SEO): For retail businesses, understanding how competitive accurate directory listings is crucial for local SEO. Search engines like Google rely on directory data to verify business information and rank local search results.
Competitive Analysis: Businesses can use directory data to research and analyze competitors in their industry or region. This information helps them understand the competitive landscape and make informed strategic decisions.
Market Research: Researchers and analysts can leverage business directory data to gather insights into market trends, industry dynamics, and regional economic conditions. This data can inform market research and longer-term business decisions.
Networking: Business directories serve as networking tools, allowing businesses to identify potential mutually beneficial business relationships, connect with potential partners, suppliers, and collaborators within their industry or region.
Consumer Database Enrichment: Businesses can enhance their customer databases by cross-referencing their existing data with information from business directories. This helps maintain data accuracy and completeness.

About Our Data

Data Methodology

Geo-Demographics

Consumer Wealth

Consumer Spend

Brand Reputation & Preference

Retail Business Directory

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