Our vision is simple - to help organizations discover the full potential of their business by creating optimized retail networks with higher revenue and lower costs.
This has led us to invest the last decade in crafting and building Thinking in LAYERS, the most advanced Digital Twin retail location solution in North America. Its a custom analytic solution, typically reserved for the Fortune 500, that is now available in the simplicity of on-demand reports for all sizes of retailers, and at a fraction of the cost.
Comparing Internal With External
We firmly believe that true business performance evaluation lies in measuring internal sales and costs against the broader external market. However, for an accurate assessment of the external market, considering both supply and demand is crucial to encompass the market's diversity. This necessitates integrating trade area analytics, as they must account for leakages and surpluses. This necessity led to the development of our location Digital Twin solution, Thinking in LAYERS.
Utilizing Big Data with Big Context
Our belief in analytics revolves around seeking and identifying the difference between good opportunities and the best ones. We don't think in half measures. This demands the ability to compare and rank all opportunities, rather than limiting the focus to a select few. That's why Thinking in LAYERS was developed to span all Canadian shopping centres from Super Regional to Small Neighbourhood across over 200 retail categories.
Calibrated Measurement
Location intelligence is ultimately about the ability to find and measure outliers. This requires not only detailed measurement, but also accuracy. But accuracy can't exist without the ability to calibrate results back to the current location and size of retail competitors and consumer spend. Calibration is what separates the Thinking in LAYERS Digital Twin solution from conventional methods.
Simplified Delivery
We advocate for delivering analytics in a straightforward manner, using visual dashboards for dynamic data exploration, discovery, and sharing. Our approach combines geographic mapping with supply and demand analytics to explore opportunities, narrow down choices, and share compelling narratives. We facilitate this delivery through reports developed using Tableau software.
Finding Your Best Opportunities
For the past 30 years, we've dedicated ourselves to assisting businesses and communities in recognizing their prime opportunities. Our commitment lies in ensuring that no potential opportunity goes unnoticed. We confidently assert our position as the foremost authorities in North America for optimal location planning and customer acquisition strategies. Our specialization revolves around the scientific measurement of business performance, guiding clients toward growth through the establishment of higher revenue, lower cost retail networks.
Understand the Why!
Our strength lies in our ability to comprehensively analyze both the supply (competitor landscape) and consumer demand (consumer spend) at a highly detailed and actionable level. A more complete and thorough understanding of market behavior is the true value of a Digital Twin for location intelligence. It ensures that you always understand the why -Â why there is market potential in some locations and not in others.
Don't Settle with Average
Thinking in LAYERSÂ virtually covers the entire Canadian retail landscape. What this means is that we can guarantee to help you find the best opportunities rather than settling for average ones. We guide you in answering pivotal questions such as where to invest in a new build, whether to prioritize acquiring new customers akin to your best ones, the importance of customer retention, and strategies for elevating ordinary customers to higher tiers. The core principle underpinning these decisions is incorporating analytics both within and outside your customer database...this is crucial for obtaining accurate insights and making informed choices.
Canadian Data and Analytics for Canada
Exceed Analysis builds Canadian data and analytics while proudly operating in Canada.Â
Meet the Team
Gary Warkentine
Principal
Gary is a leading expert in measuring market potential and finding the best opportunities in business and agribusiness. He has extensive experience in solving complex economic problems using statistics, mathematics and economic models. In the mid-1990s, he pioneered "Thinking in LAYERS," a new spatial optimization framework and GIS modelling process for site selection and network planning. Gary has a Master's degree in Agriculture Economics.
Joel Warkentine
Director, Modelling
Joel discovered his passion for analytics through basketball and investing. With a post-secondary degree in Biochemistry, his unconventional path into location intelligence brings a unique and powerful perspective. Joel spends his time inside the science of Thinking in LAYERS, understanding and modelling the natural behaviour and trends of the population.