Thinking in LAYERS Delivers On-Demand Reports
Thinking in LAYERS is a Canada-wide Digital Twin model that delivers detailed custom location intelligence, usually reserved for the Fortune 500, but with the speed of on-demand reports. It offers retailers a clear path to discovering the full potential of their business by establishing higher revenue, lower cost networks. It uses Digital Twin technology to produce custom analytic solutions conventional methods simply can't match – a complete location solution, improved accuracy, deeper and broader understanding, faster on-demand reports and at a lower cost!
Site Selection Report
Unleash the full capacity of your retail business with the best specific sites for growth. Discover the why of each site by understanding consumer purchase behaviour and the retail competitive landscape at a detailed and actionable level. That's how Thinking in LAYERS redefines the science of location, it allows the real opportunity of a location to be accurately compared across trade areas with vastly different market forces. It leaves no stone unturned by comparing new site potential across every trade area in Canada!
Retail Gap Report
Find the very best retail tenants for a specific location by understanding the specific individual market forces across over 200 retail store types. This is the power of Thinking in LAYERS, it goes beyond traditional retail gap analysis with its unique ability to score opportunities across retail store types. Discover WHY certain retail business types have the best opportunity for success in a specific location and which ones don't! This report ranks and quantifies the retail opportunity by retail store type category for a selected location.
Retail Network Report
Imagine knowing which locations in your retail network have additional untapped revenue potential and which don't. You can't afford to guess. This is the power of Thinking in LAYERS, it quantifies the specific market forces within a trade area for a true understanding of the strengths and weaknesses of each individual site. This report builds higher revenue and lower cost retail networks. This product is for all business sizes.
Brand Report
Analyzing the reputation of retail brands has evolved from occurring primarily by local word-of-mouth to a growing world of online reviews, which are directly linked to the success of business. This reflects the importance of maintaining a positive brand image. Online reviews also effectively bring in the power of big data, which is dominated by Google, and its why our brand metrics use Google. They become powerful metrics that help identify opportunities and brand preference in the location optimization process.
- Brand Awareness or Reach - It’s a metric that indicates the depth of brand recognition or popularity in a trade area. Brand awareness is a good indicator of the penetration and preference of your brand. It is estimated by the number of Google reviews and benchmarked against all other trade areas in Canada for each retail category.
- Brand Sentiment - This is a metric that measures the reputation of your brand at the trade area level. It can effectively point out the strengths and weaknesses of your value proposition and therefore provide valuable data about the performance of a brand. Brand sentiment using average Google review ratings, which are benchmarked against all other trade areas in Canada for each retail category. It is used in the location optimization process to help determine where the largest gaps are in the service offering within a retail category.