This data product is estimated 2020 demographics of Canadian households covering many categories such as population, age, household and personal income, marital status, education, occupation, etc.
This data product estimates 2020 dollar amounts of Canadian households' spending on goods and services covering many categories such as food, shelter, clothing, pets, etc.
This data product is estimates 2020 dollar amounts of Canadian households' income, assets and debt.
We offer both customer and business segmentation data products.
Market segmentation seeks to identify targeted groups of consumers or businesses that share key characteristics. The objective is to enable a company to differentiate its products or message according to the common dimensions of the market segment. This allows the company to increase its overall efficiency by focusing limited resources on efforts that produce the best return on investment.
We segment the market in several ways using geographic, demographic, psychographic, behaviour, business and competition datasets.