Questions our Customers Ask Us
Are you able to calibrate the models based on my internal sales data?
When internal data is available we will compare it to our external data and calibrate our models accordingly.
Do you use mobile location data in defining your trade areas?
Mobile location data is better suited to isolating individual trade areas for deeper analysis (by time of day, etc.) but it is poorly suited, and cost prohibitive, to creating a national solution where all trade areas are taken into account, and the migration between them. For this reason mobile location is not the basis for STRATA's trade area algorithms.