Consumer Spending

Consumer spend data estimates Canadian household spending on goods and services covering many categories such as food, shelter, household operations & furnishings, clothing, transportation, recreation, pets and more. This data is primarily used for sizing consumer markets across Canada and therefore forms the foundation of business capital expenditure decisions.

Retail Location Optimization: Household Expenditure data is useful in retail location optimization planning. It helps define where the opportunity is to reach the right type of customer (by market, region, postal code, etc.). For example, selling pet supplies where are the households that have higher than average spending on pets?

Optimize Product Offering: Businesses use Household Expenditure data to determine the next best steps on how to expand and optimize their product offerings. By understanding the spending behaviour of consumers in trade areas, businesses can focus on offering the right product mix to meet needs of their customer base.

Targeted Marketing: Expenditure data is critical in determining the top prospect households most likely to spend money on a business’ goods or services helping to optimize marketing spend. For instance, a grocery store can distribute flyers to only the households around the store that spend more than average on food rather than blanketing the area with flyers.

Other Applications: This data is used for geo-spatial applications using the lat/long coordinates to build heat maps and thematic maps visually displaying the areas of highest potential for the spending on goods and services. In addition, it is valuable in sales forecasting and other internal business analytics. This helps retailers allocate resources more effectively and adjust their strategies to respond to changing market