Retail Brand Report

This report uses Google review data for the category of the brand of interest in the locations occupied and the locations not specified to determine relative consumer brand preference, brand sentiment, and brand awareness.

Brand Reach or Awareness: It’s a regional indicator of the depth of brand recognition or popularity in a region or country. Reach is a good indicator of the penetration and preference of your brand across regions within a province or country. Exceed estimates brand awareness by the number of Google reviews aggregated across the region and benchmarked against the appropriate trade area types, retail category, and geography.

Brand Sentiment: This is a metric that measures the reputation of your brand at the local level. It can effectively point out the strengths and weaknesses of your value proposition and therefore provide valuable data about the performance of a brand at the local level. Exceed measures Brand Sentiment using the proportion of positive (4&5 stars), negative (1&2 stars) and the average review ratings by brand. The process produces powerful and actionable results by benchmarking these values against averages for the individual brand, retail category, trade area type and region, depending on the specific metric. Metrics are combined at the trade area level and are used in the location optimization process to help determine where the largest gaps are in the service offering within a retail category.

Brand Preference: This is a local metric also based on the number of reviews and outlines the likely preference of the top brands within a region, even though they are not present in a specific trade area. It’s reported for the top brands in each retail category group (20) and helps determine the best individual brands in the new site selection process.

This product requires you to submit a brand name and the number of retail locations. Allow 2 business days for delivery of this report.