Our Vision
At Exceed Analysis we thrive on helping our customers grow their businesses and we take great pride in the work we do. Our vision is simple - it's the guarantee that we will find your very best business opportunities and optimize your retail network. It's why we spent decades designing and investing in building North America's most sophisticated and comprehensive location optimization and customer potential solution.
Outlook After a Pandemic
The pandemic has created the need for many businesses to evaluate their location strategies in both the retail and commercial sectors to ensure they are optimally positioned for the future. We are here to help you reduce your risk in your capital expenditure decisions.
Our Analytical Values
- Measure Internal Against External: We believe that the true test of business performance is to measure your internal sales & costs against your external market. But in order to accurately measure the external market, you must include both supply and demand to account for the diversity of the market place. This means that trade area analytics can't be developed in isolation because they need to measure leakages and surpluses. It's why we developed STRATA.
- Big Data Context: We believe that analytics should be about measuring and finding the best opportunities...not just good ones. This requires the effective comparison and ranking of all opportunities rather than just the few we see in front of us. It's why STRATA covers all Canadian trade areas from coast to coast for over 70 retail categories.
- Measuring at a Detailed Level: Detail exposes hidden performance and granular market potential - insight that is often lost when data is aggregated. We integrate data a micro level to be able to effectively evaluate performance from the smallest opportunity to the largest. It's why STRATA covers both retail categories and sub-categories.
- Simple Delivery: We believe analytics should be delivered simply in visual dashboards for dynamic data exploration, discovery and sharing. We like to combine geographic mapping with S&D analytics for exploring, funnelling down opportunities, and sharing the best stories. We deliver our analytics using Tableau software.
