Canada's most sophisticated Location Intelligence Experts specializing in creating data and location optimization solutions.
For the past 25+ years Exceed Analysis has specialized in the Art of Location Analytics.
Our market research has helped businesses build a granular understanding of the consumer demand and competition to realize the best opportunities for product offerings, location expansion and sometimes contraction. We believe that the true test of performance is to measure your internal performance against the external market place. It's what allows us to effectively measure performance and compare and rank business opportunities across Canada to ensure that we do more than just find good opportunities...but the very best ones. Our location intelligence centers around the complexity of accurately measuring external supply and demand and comparing it to internal sales.
We love helping our clients chase opportunities. We specialize in finding the best business and community opportunities for our clients....and making sure they don't miss any.
We believe that the key to health and growth in business and life is to understand what you do best, along with your limitations. And for the past 20 years, we've been helping businesses and communities build granular understanding and realize their best opportunities...and make sure they don't miss any. The power and accuracy of our analysis comes from building and reconciling supply and demand at a detailed and actionable level.
How do you ensure that you’re going after the best opportunities as opposed to just average ones? Should you (1) prioritize looking for new customers like the best ones they have, or (2) focus on making sure you retain the customers you have, or (3) focus on turning ordinary ones into better ones. The simple answer is that you can’t know without employing analytics both inside and outside of your customer database. We specialize in the science of measuring business performance and looking for new customers.
Much of the world of business analytics is focused around the management, understanding and leveraging of customer relationships. And for good reason, acquiring a new customer is at least five times the cost, on average, of keeping an existing one. It also means that marketing will be primarily to existing customers, not only as a customer retention strategy, but also to up-sell and cross-sell. This has, by in large, driven the proliferation of database marketing and customer relationship management software. Coupling this with declining data storage costs over the last couple of decades have helped drive the exponential growth in the capture, storage and analysis of "big data". In summary, the research and development and subsequent innovation that continues to develop in the field of business analytics over the last couple of decades re-enforces customer level analytics as the primary focus.
In contrast, market analytics or location intelligence looks at the characteristics of the aggregated market and provides the supply (competitor strength) and demand (consumer spend) foundation for capital expenditure decisions including site evaluation and selection. Since market analytics relies on an accurate S&D measurement, it requires an accurate geographic trade area definition. Something not required by customer analytics. Even marketing campaigns only require a general estimate of consumer geography.
Not surprisingly, technological advancements relating to location intelligence haven't kept pace with customer level analytics. Most advancements over the last five decades have been to operationalize various trade area types within GIS software. It's put market analysis into the hands of the qualified and unqualified alike. And in turn, its turned market analysis into a wild west culture, where trade area simplicity and development speed generally trumps the accuracy of more complex scientific methods. It the paradox of business: while there's agreement about the importance of location, the science fails in today's complex world.