A New Location Solution
Imagine a world where retailers knew the full capacity of their business and the ideal corresponding location network from coast to coast - and then a clear path to get there. This is what STRATA offers. It's much more than just new location data source - it's a revolutionary location modelling solution that integrates both supply and demand to determine exactly where the very best opportunities are and where there are too many competitors - something no current location method offers. It's simply a Canadian retail network do over.
STRATA reinvents how location projects are delivered. It turns custom projects into reports readily available. Trade(s) area reports are available for 65 retail categories for all locations in Canada over almost 5,000 trade areas. Reports provide:
- competitor or supply side analysis
- consumer spend or demand side analysis
- trade area visibility analysis based on expected household visits
- opportunity analysis based on expected sales
- a demographic analysis compared to the province.
The Problem with Current Location Methods
The problem with current location methods is they use simple trade area definitions that limit consumers to buying goods in one trade area at a time. They can’t account for the real-life complexity of purchases across multiple trade area shopping centres. This ultimately means that trade areas double-count demand and results in over competitive clusters in some locations and large gaps and hidden opportunities in others. This leads to low revenue and high cost retail networks.
How STRATA Solves Location Intelligence
STRATA uses supply and demand within a system of trade area layers to model consumer buying behaviour across multiple trade areas. It doesn't double-count consumer spend and therefore metrics can be measured and compared across vastly different trade areas. It means no more over competitive retail clusters. It finds the opportunities hidden by current location methods and ensures none are missed across Canada. This leads to optimized retail networks with higher revenue and lower costs.
How STRATA Delivers Location Intelligence
STRATA is a Canada wide dedicated location model that delivers detailed custom trade area analysis, but with the speed of an on-demand data report. Custom reports that include (1) expected sales revenue, (2) consumer spend analysis, (3) competitor analysis, (4) trade area visibility analysis, and (5) demographic analysis. Reports are available for over 65 retail categories: Building Supply, Clothing, Electronics, Financial, Groceries, Home, Outdoors, Recreation, Restaurants and more.
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