Bank Branch Closure Strategy

This case study examines the closure of three TD Canada Trust bank branches in Uxbridge, Omemee and Bethany, Ontario in 2018 and 2019. The branches were merged with other nearby branches. The question is, was this a good decision, and will customers of the closed locations begin banking at the new merged locations? 

 This analysis is about identifying which customers you should be investing in to ensure you keep them and/or turn them into better customers. Acquiring a new customer is at least five times the cost, on average, of keeping an existing one. Our customer mapping and portfolio analysis is a process that quickly funnels down and identifies which customers you should be focused on. This provides a powerful roadmap for customer relationship management, marketing and business growth strategy. 

 This is a community analytics video that highlights the importance of choosing appropriate comparable reference communities and the danger of using a provincial average. It shows how our analytics provide the detail and context to find a community's strengths and opportunities...insights that are often hidden using conventional analytics.  

 This analysis reconciles all publicly available data (Statistics Canada and Canadian Grain Commission) to provide a complete supply & demand picture by major crop and by grain handling trade area in western Canada. This allows us to evaluate grain procurement strategies and industry performance by trade area including surplus and deficit inter-trade area trucking flows. It's a level of detail and accuracy conventional analytic methods simply can't match.  

 Our site selection analysis works inside an optimization framework that guarantees we find the best grain procurement opportunities in western Canada. The process uses our proprietary spatial trade area model which is based on freight rates & incentives, and the road network. We then complete a supply and demand analysis for each individual crop which allows us to estimate and rank market potential by trade area.